The Brands

The Brands

In order to expand worldwide you need a good starting point. For Falc, the starting point was in Marche Region where there is a tried and tested tradition in the manufacture of footwear which is appreciated all over the world.

In 1982 the company launched the Falcotto line on the market designed especially for crawling babies and toddlers who take their first steps. Falcotto focuses on technical details with soles and uppers made of the highest quality materials suited to feet that take their first steps. Falcotto shoes are soft and flexible with sturdy ankle supports and a very trendy style; the ideal choice for your child’s first steps.
In 1988 it was Naturino’s turn with the exclusive “Sand Effect” system, which gives feet the ideal support for correct development. Thanks to this innovation, in just a few years Naturino became the point of reference in children’s shoes. A fashionable product of the highest quality where innovation and technology are the result of Falc’s constant collaboration with pediatricians and its direct contact with mothers.
In 1989 Falc acquire the licence for the Moschino Baby Kid Teen shoe line, followed in 2005 with the launch of the Moschino Men’s collection. This collaboration with the world famous Italian fashion Maison still continues today and takes products manufactured under the Moschino brand all over the world.
2005 saw the launch of the Voile Blanche brand for men and women which targets fashion-conscious buyers who demand originality, high quality materials, design and processing, without the conventional status of mass products. Shoes designed exclusively with only one target in mind: the people who wear them throughout the day, anywhere in the world where they live or travel.
The W6YZ (Wizz) junior line was launched in 2009; this line is designed for original anti-conformist young people who want to be trendy every day with shoes featuring a modern contemporary design.

To seal the Company’s strong ties with its territory, Cantine Fontezoppa (which takes its name from the ancient spring where the vineyards are established today) was opened in 2004; the company produces fine quality wines and Vernaccia nera, and is an expression of both excellence and passion.

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